Microsoft is a company that lives and dies by developer relations. When you create platforms, you need to make a case to the consumer that the new platform is worth investing in. Either the platform needs to be something new and useful for users to ditch their existing library of programs and apps or it has to be enticing enough for them to spend money and upgrade with their existing library.
To win over consumers, you need developers to back you up. The developers need to be on board to update their apps to the new standard or completely rebuild the app from the ground up to work on the new platform. Continue reading “App Spotlight: Channel 9”